Like so many other crises we face, the approach to solving
our abominable litter problem must be multi-faceted – and
multi-generational. Bad habits die hard,
the saying goes, and an adult who has been littering his or her entire life is
a tough nut for us to crack. That
littering is an inherently selfish and uncaring act has not sunk in to these
folks, so we resort to more stringent measures.
I sometimes wish I could follow behind them after they toss
trash, like the Septa who accompanied Cersei Lannister on her infamous walk of
contrition, intoning “Shame! Shame! Shame!”
Over the years we recognized the need to nip the problem in
the proverbial bud, and the way to do that is, not surprisingly, through
educating our young people about litter before they ever acquire the habit. To that end, we partnered with a variety of
organizations to bring a curriculum developed by JASON Learning to our schools.
JASON Learning is a nonprofit organization and long-time
partner of the National Geographic Society. Founded in 1989 by Dr. Robert D.
Ballard, the mission of JASON is to inspire and educate kids everywhere through
real science and exploration. They partnered with the Institute for Scrap
Recycling Industries (ISRI) on a national recycling awareness campaign to help
students and educators understand the importance of recycling and the recycling
industry. ISRI represents recyclers that
divert more than 100 million tons of materials from landfills each year.
Staten Island Borough Hall, Pratt Industries, JASON, ISRI,
GrowNYC, the Department of Education (DOE) and the Sanitation Department (DSNY)
have joined in a public private partnership (PPP) to educate students in Staten
Island schools with a pro-recycling/anti-litter message. So far 35 schools (public and parochial), and
over 50 staff members, including DOE officials, have received training in the
STEM-based recycling and sustainability curriculum.
As you are no doubt aware, since taking office we have been
engaged in many efforts to combat the litter problem on Staten Island. The JASON Learning curriculum resulted from a
meeting I had last summer with the folks from Pratt Industries. At that meeting, they informed me about the
ISRI/JASON Learning curriculum, and their ability to secure the necessary resources
through Pratt’s membership in ISRI.
DOE and GrowNYC were immediately on board and helped us
bring this curriculum, along with the Recycling Champions Program, to these
Island schools. The Recycling Champions
Program develops model recycling programs at over 100 NYC public schools each
year, educating students, staff, and custodians about recycling.
Staten Island is one of only three municipalities in the
nation that ISRI is supporting for JASON Learning, the others being pilot
programs in Kalamazoo, Michigan and Baltimore, Maryland. This August, ISRI is hosting a Webinar for
stakeholders in their organization to discuss our model and our success on
Staten Island, and at a recent ISRI Board of Directors meeting in Washington
DC, Staten Island was mentioned as the most successful ISRI/Jason program in
the country.
Pratt Industries will generously bear the cost and host at
their paper mill in Travis the professional development for staff from participating
schools. They will also host school tours at their Staten Island facility for
participating schools so students can see firsthand how the paper recycling
process works.
It is important to note that the paper recycled at Pratt
stays right here on Staten Island, where Pratt makes it into new paper and then
makes that paper into new boxes, predominantly pizza boxes used by many of our
pizzerias. Pratt has also donated
recycling bins that have been placed in participating schools.
So this is an important part of our holistic approach to
battling the bane of litter. We will continue
to engage the public with aggressive and edgy awareness campaigns, send our
Clean Team out wherever and whenever we can, encourage residents and businesses
to join in the cleanup, remind businesses and homeowners about their legal
responsibilities to keep the area around their property clean, and educate our
young people.
Perhaps, someday in the not-so-distant future, through
educating our younger generation, we can eliminate the need for litter “walks
of shame” entirely.
